Turntable.fm

Turntable.fm was first established in 2011, and is  a social media site that allows users to interactively share music. It is only allowed in the United States due to license agreements. Users choose an avatar and enter a DJ room. The DJ chooses songs to be played to everyone in that room. As shown in Figure 3,  there is a chat box so users can share ideas about the music. There is also an option for users to like the music or dislike it. If enough users dislike the track, the track will be skipped and the next song will play. By May of 2011, the site had already reached 140,000 active users.  Users can enter public rooms that have different themes of genres of music, while others can be private and invite only. If a user does not want to be a DJ, it is possible for the user to just enter the room, chat, rate the songs, and just listen. The like button is labeled as lame (bad song) or awesome (good song).  For every awesome rating, the DJ gets points and gains popularity. DJ Woooo is currently the most followed DJ of the website and has over 8,000 fans.

On July 28, 2011 a turntable.fm dance party was held in New York City and was based off of the website. Numerous DJS were there playing music and people were able to give them points by how many people were dancing. If not a lot of people were on the dance floor during a song, the DJ lost points and skipped to the next track.

The company has a deal with MediaNet that gives Turntable.fm access to millions of songs. If an emerging artist wants to be included with this website, all he/she has to do is upload songs to MediaNet. In order to connect with friends, Facebook has teamed up with Turntable.fm and gives the user access to see what rooms his/her friends are in. This is only possible if the user logs in using his/her Facebook account information.