Google+ has been running an advertising campaign that includes the phrase "That's a plus." at the end of every commercial highlighting the different benefits of using Google+. Lately, it has been using the emotional aspect to target consumers. The most recent television advertisement launched in the UK showed consumers that Google+ can be used over a lifetime. It shows different life stages of the user, and the ease of sharing videos, pictures, and stories during a "hangout" with friends. It shows the user aging over time and reflecting back on memories using Google+. This was a way for the company to show consumers that Google+ can be used as a memory/scrapbook and will be cherished. Watch the video below!
http://www.youtube.com/watch?v=BQDYt61yHdg&feature=player_embedded
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