Emerging artists are able to create Facebook
fan pages, where they can post statuses, concert dates, links to concert
merchandise updates, links to new songs, and allow fans to interact with them. There is also the possibility for artists to
post their Twitter information for fans to follow them on other social platforms. Additionally, artists can recommend other
artists by “liking” their fan pages or simply posting about them. This serves as the most cost efficient
(free) way to reach as many fans as possible.
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