http://thenextweb.com/media/2012/03/12/wwe-com-gets-ready-to-rumble-with-site-redesign-and-goes-social-to-boost-fan-engagement/?awesm=tnw.to_1Dd3u&utm_campaign=social%20media&uid=8a507e4cf1a2504ae076924a698c78e8d9d75f26&utm_medium=Spreadus&utm_source=Twitter&utm_content=WWE.com%20gets%20ready%20to%20rumble%20with%20site%20redesign,%20and%20%27goes%20social%27%20to%20boost%20fan%20engagement
“Our live events often land in the trending topics, because they generate a lot of passion,” Hoch, Senior Vice President of digital operations, says.
WWE introduced a power ranking, which shows in real-time how popular its ‘superstars’ are on the Superstar Chatter. Similarly, a Trending Topics box lets users see which topics are the most popular.
Twitter and Facebook are the main sources of social media, but other platforms like Google+, YouTube and GetGlue are used as well.WWE is also working on an iPad and mobile device application to further engage users.
No comments:
Post a Comment